Social Data
The Social Data feature allows you to gather and use valuable data from Facebook fanpages, groups, and profiles to create precise audiences for your campaigns. Follow these steps to efficiently leverage social data for targeted marketing.
Step 1: Access Social Data
Go to the Big Data section in the eMailBase dashboard.
Select Social Data from the menu.
NOTE: If you cannot find a suitable target customer list, you can use the Get Data feature from Facebook to retrieve any data you need from Fanpages | Groups | Profiles.
Step 2: Search for Desired AudienceAudiences
Use the Search bar to find the specific Audiences you want, including data from Facebook fanpages, groups, or profiles.
Apply relevant filters to narrow down the data. For example, you can filter by demographics like age, gender, location, and other interests to tailor the audience to your campaign's needs.
In the Domain Name field, you can further refine your search by filtering email providers (e.g., filter for
@gmail.com).
Step 3: Import BigData to create customer lists for email recipients
Once you have filtered and refined the audience segment, click the blue button next to the audience segment to copy the Segment ID.
Step 4: Select List for Import
Choose the List where you want to import the filtered data.
See detailed instructions for creating Lists here.
Step 5: Import Data
Navigate to Subscribers > Big Data and click Start Import.
Paste the Segment ID you copied earlier into the appropriate field.
Select the fields you want to import from the segment data.
Step 6: Manage List Fields (if necessary)
If the necessary fields don’t already exist in your list, select Manage List Fields and create new fields as per the instructions provided in the Manage List Fields guide.
Step 7: Verify and Complete Setup
Review the imported fields and data to ensure everything is properly aligned for your campaign.
You can refer to screenshots for setting up the fields in the Big Data section to match the structure.
By following this process, you'll be able to seamlessly gather and import targeted audience data into your campaign lists, ensuring your marketing efforts are aligned with your desired demographics.
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