# Social Data

The **Social Data** feature allows you to gather and use valuable data from **Facebook fanpages, groups, and profiles** to create precise audiences for your campaigns. Follow these steps to efficiently leverage social data for targeted marketing.

## Step 1: Access Social Data

* Go to the **Big Data** section in the eMailBase dashboard.
* Select **Social Data** from the menu.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FPNDjqUKo3gC1DdCPkJYt%2Fsocial-data-01.png?alt=media&#x26;token=df929eb7-989b-49fe-856a-f060d6a2850b" alt=""><figcaption></figcaption></figure>

{% hint style="warning" %} <mark style="color:red;">**NOTE:**</mark>\
If you cannot find a suitable target customer list, you can use the [Get Data feature from Facebook](https://emailbase.gitbook.io/english/basics/bigdata/broken-reference) to retrieve any data you need from Fanpages | Groups | Profiles.
{% endhint %}

## Step 2: Search for Desired AudienceAudiences

* Use the **Search bar** to find the specific **Audiences** you want, including data from Facebook fanpages, groups, or profiles.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2F5p83o5DCoDmJb6yIJ5Mw%2Fsocial-data-02.png?alt=media&#x26;token=d4b0d7dc-a90c-42d6-b888-1ac33b5642e6" alt=""><figcaption></figcaption></figure>

* Apply relevant filters to narrow down the data. For example, you can filter by demographics like age, gender, location, and other interests to tailor the audience to your campaign's needs.
* In the **Domain Name** field, you can further refine your search by filtering email providers (e.g., filter for `@gmail.com`).

## Step 3: Import BigData to create customer lists for email recipients

* Once you have filtered and refined the audience segment, click the blue button next to the audience segment to copy the **Segment ID**.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FtbP89gA5Dd8PP6V8KG7v%2Fsocial-data-03a.png?alt=media&#x26;token=aa4e8199-dffe-42bb-af49-750a56f2ceba" alt=""><figcaption></figcaption></figure>

## Step 4: Select List for Import

* Choose the **List** where you want to import the filtered data.

> *See detailed instructions for creating Lists* [*here*](https://emailbase.gitbook.io/english/basics/list)*.*

## **Step 5: Import Data**

* Navigate to **Subscribers** > **Big Data** and click **Start Import**.
* Paste the **Segment ID** you copied earlier into the appropriate field.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FicdIZ8KqOpRJj4GbfxOE%2Fsocial-data-04.png?alt=media&#x26;token=101e96dd-b9bc-4e84-ba64-35505f6f7e26" alt=""><figcaption></figcaption></figure>

* Select the fields you want to import from the segment data.

<div><figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FUh6W0PXH8p3bN6sGMFbR%2Fsocial-data-05.png?alt=media&#x26;token=86b758e8-f10a-4a80-a534-b9181d0f33e5" alt=""><figcaption></figcaption></figure> <figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FBP9q34gwNIVYMm7dRXjl%2Fsocial-data-06a.png?alt=media&#x26;token=27b6c73e-281d-42bf-8d0f-b8a1a8966dbe" alt=""><figcaption></figcaption></figure></div>

## **Step 6: Manage List Fields (if necessary)**

* If the necessary fields don’t already exist in your list, select **Manage List Fields** and create new fields as per the instructions provided in the [**Manage List Fields**](https://emailbase.gitbook.io/english/basics/list/manage-list-fields) guide.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FwHCzfZYCSHRQhgM7YjWL%2Fsocial-data-07.png?alt=media&#x26;token=5f0cdf48-d1d9-41b8-ba48-ca2d46a6ec13" alt=""><figcaption></figcaption></figure>

## **Step 7: Verify and Complete Setup**

* Review the imported fields and data to ensure everything is properly aligned for your campaign.
* You can refer to screenshots for setting up the fields in the **Big Data** section to match the structure.

<div><figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FzBhPvFJE6M6EJw2KaoCV%2Fsocial-data-08.png?alt=media&#x26;token=32d0fc14-3c09-45c3-bad5-a14a2629e240" alt=""><figcaption></figcaption></figure> <figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FqqtiANt8LeX1ujt0K7Ql%2Fsocial-data-08a.png?alt=media&#x26;token=de60f709-4e23-4a72-a81b-84c5a791af4d" alt=""><figcaption></figcaption></figure></div>

By following this process, you'll be able to seamlessly gather and import targeted audience data into your campaign lists, ensuring your marketing efforts are aligned with your desired demographics.


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