Filters & Segments

Segmentation enables you to target specific groups of subscribers based on various criteria, such as:

• List fields: Filter subscribers by fields like email, name, phone, city, gender, etc.

• Email Verification: Segment based on the verification result of email addresses.

• Tags: Use tags to categorize and filter subscribers easily.

• Activities: Target based on engagement metrics such as the last email opened, the last link clicked, or the creation date of the contact.

To create a segment:

1. Click on the Segments tab.

2. Set up rules: Define the criteria you want to use for filtering your subscribers based on the data mentioned above.

3. Save the segment: Once your rules are configured, click to save the segment for future use.