Filters & Segments
Segmentation enables you to target specific groups of subscribers based on various criteria, such as:
List fields: Filter subscribers by fields like email, name, phone, city, gender, etc.
Email Verification: Segment based on the verification result of email addresses.
Tags: Use tags to categorize and filter subscribers easily.
Activities: Target based on engagement metrics such as the last email opened, the last link clicked, or the creation date of the contact.
To create a segment:
Click on the Segments tab.
Set up rules: Define the criteria you want to use for filtering your subscribers based on the data mentioned above.
Save the segment: Once your rules are configured, click to save the segment for future use.
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