# B2B Data

The **B2B Data** feature is a powerful tool that allows you to leverage **LinkedIn resources** for <mark style="color:red;">**the U.S.**</mark> market to enhance your B2B marketing campaigns. With this feature, you can:

* Extract and segment data from LinkedIn profiles and company information.
* Build targeted contact lists based on criteria such as professional roles, industries, and more.
* Optimize your marketing strategies using detailed audience insights to improve reach and engagement.

## Filter Fields

Data can be categorized and searched using the following fields:

* **Title** (Job Title)
* **Mail Domain** (Email Domain)
* **Phone** (Phone Number)
* **Gender** (Gender)
* **City** (City)
* **State** (State)
* **Address** (Address)
* **Website** (Website)
* **Company** (Company)

## Step 1: Access Big Data > B2B Data

* Go to the Big Data section of the system and select the **B2B Data** option to begin the data extraction process.

## Step 2: Use Filters to Search for the Target Audience

Use the filter fields to define the appropriate B2B audience for your campaign. For example:

* **Title**: Doctor
* **Mail Domain**: @gmail.com
* **Gender**: Female

{% hint style="danger" %} <mark style="color:red;">**NOTE**</mark>

*Based on the selected filters, ensure the contact list size is within your quota or limited to under 10,000 contacts.*
{% endhint %}

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2F1YmNPMWbushACOIpRDDI%2FStep%202.webp?alt=media&#x26;token=8367d1ca-9e14-4cf4-9f0f-a203cb7fffc6" alt=""><figcaption></figcaption></figure>

## Step 3: Copy the Audience ID

* Once the audience is defined, copy the **Audience ID** and paste it into the desired list. (Refer to how to create lists here).

## Step 4: Import Data into Subscribers

* Go to **Subscribers > Big Data**.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FzfoJHMPHoTPAYcy8qHXU%2FStep%204.1.webp?alt=media&#x26;token=9e440a2f-e3ed-4fb2-8121-c852b5f540d8" alt=""><figcaption></figcaption></figure>

* Click **Start Import**.
* Paste the copied **Segment ID** into the corresponding field.

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FdqpCvQZZIcslXcs9tZ3j%2FStep%204.2.avif?alt=media&#x26;token=ca0fbbc6-b610-4268-8a1c-a18cf7f5dd7b" alt=""><figcaption></figcaption></figure>

* Select the data fields to import from the segment, based on your campaign needs.

## Step 5: Manage List Fields (if necessary)

* If your list does not include the required fields, select **Manage List Fields** to create new fields. (See the detailed guide on creating custom fields here).

<figure><img src="https://4131384244-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FxacY5EjSaSoA6lA0EfI6%2Fuploads%2FYtcNZVj6ZGcnKR9uJn1L%2FStep%205.avif?alt=media&#x26;token=3625c6ff-44ea-44e7-8a8d-4e9e1f5a4351" alt=""><figcaption></figcaption></figure>

## Step 6: Verify and Complete Setup

* Review the configurations and click the **Complete** button to finish the data import process.

> **NOTE:**
>
> * Ensure that the filter fields are selected carefully to achieve the best targeting results.
> * Limit the amount of data in one import to ensure system stability and list effectiveness.

The **B2B Data** feature will help you optimize the list-building process and B2B marketing strategy, enhancing your ability to reach customers quickly and accurately.


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