B2B Data
The B2B Data feature is a powerful tool that allows you to leverage LinkedIn resources for the U.S. market to enhance your B2B marketing campaigns. With this feature, you can:
Extract and segment data from LinkedIn profiles and company information.
Build targeted contact lists based on criteria such as professional roles, industries, and more.
Optimize your marketing strategies using detailed audience insights to improve reach and engagement.
Filter Fields
Data can be categorized and searched using the following fields:
Title (Job Title)
Mail Domain (Email Domain)
Phone (Phone Number)
Gender (Gender)
City (City)
State (State)
Address (Address)
Website (Website)
Company (Company)
Step 1: Access Big Data > B2B Data
Go to the Big Data section of the system and select the B2B Data option to begin the data extraction process.
Step 2: Use Filters to Search for the Target Audience
Use the filter fields to define the appropriate B2B audience for your campaign. For example:
Title: Doctor
Mail Domain: @gmail.com
Gender: Female
NOTE
Based on the selected filters, ensure the contact list size is within your quota or limited to under 10,000 contacts.
Step 3: Copy the Audience ID
Once the audience is defined, copy the Audience ID and paste it into the desired list. (Refer to how to create lists here).
Step 4: Import Data into Subscribers
Go to Subscribers > Big Data.
Click Start Import.
Paste the copied Segment ID into the corresponding field.
Select the data fields to import from the segment, based on your campaign needs.
Step 5: Manage List Fields (if necessary)
If your list does not include the required fields, select Manage List Fields to create new fields. (See the detailed guide on creating custom fields here).
Step 6: Verify and Complete Setup
Review the configurations and click the Complete button to finish the data import process.
NOTE:
Ensure that the filter fields are selected carefully to achieve the best targeting results.
Limit the amount of data in one import to ensure system stability and list effectiveness.
The B2B Data feature will help you optimize the list-building process and B2B marketing strategy, enhancing your ability to reach customers quickly and accurately.
Last updated