B2B Data

The B2B Data feature is a powerful tool that allows you to leverage LinkedIn resources for the U.S. market to enhance your B2B marketing campaigns. With this feature, you can:

• Extract and segment data from LinkedIn profiles and company information.

• Build targeted contact lists based on criteria such as professional roles, industries, and more.

• Optimize your marketing strategies using detailed audience insights to improve reach and engagement.

Filter Fields

Data can be categorized and searched using the following fields:

• Title (Job Title)

• Mail Domain (Email Domain)

• Phone (Phone Number)

• Gender (Gender)

• City (City)

• State (State)

• Address (Address)

• Website (Website)

• Company (Company)

Step 1: Access Big Data > B2B Data

• Go to the Big Data section of the system and select the B2B Data option to begin the data extraction process.

Step 2: Use Filters to Search for the Target Audience

Use the filter fields to define the appropriate B2B audience for your campaign. For example:

• Title: Doctor

• Mail Domain: @gmail.com

• Gender: Female

NOTE

Based on the selected filters, ensure the contact list size is within your quota or limited to under 10,000 contacts.

Step 3: Copy the Audience ID

• Once the audience is defined, copy the Audience ID and paste it into the desired list. (Refer to how to create lists here).

Step 4: Import Data into Subscribers

• Go to Subscribers > Big Data.

• Click Start Import.

• Paste the copied Segment ID into the corresponding field.

• Select the data fields to import from the segment, based on your campaign needs.

Step 5: Manage List Fields (if necessary)

• If your list does not include the required fields, select Manage List Fields to create new fields. (See the detailed guide on creating custom fields here).

Step 6: Verify and Complete Setup

• Review the configurations and click the Complete button to finish the data import process.

NOTE:

• Ensure that the filter fields are selected carefully to achieve the best targeting results.

• Limit the amount of data in one import to ensure system stability and list effectiveness.

The B2B Data feature will help you optimize the list-building process and B2B marketing strategy, enhancing your ability to reach customers quickly and accurately.